About
I bridge the gap between technical complexity and user-friendly experiences. With deep expertise across Fintech, Real Estate, SaaS, MarTech, and EdTech, I leverage AI and data-driven strategies to build scalable products that solve complex user problems across diverse industries.
Alongside product work I teach: Prodcademy, Utiva, ADPList, a steady stream of talks and articles, and two published books. Speaks English, Arabic and Yoruba.
Tools and skills: Linear, Jira, Confluence, Lovable, Claude, Atlassian, AWS, Vercel, Github, Figma, Notion, Postman, Gemini, Product Strategy, API Management, Mixpanel, Google Analytics, Supabase, Swagger, Zapier, User Research, Agile/Scrum, DevRel, Roadmapping, AI Tools.
Case studies
API Product Suite for Hydrogenpay
Spearheaded the development and launch of an API product suite, enhancing developer experience and driving significant growth in transaction value for the organisation.
Challenge: Hydrogenpay required a robust developer experience space following the development of payment gateway and virtual account solutions to enable seamless integrations for developers and businesses.
Solution: Led the creation of comprehensive API documentation for all endpoints, established a GitHub space, published plugins and SDKs, grew the developer community, and developed a funds transfer API from scratch.
- Published 3 plugins and 6 SDKs within 6 months
- Grew the developer Slack community from zero to over 100 members in 3 months organically
- Published over 5 high-quality articles to support integration and enhance developer experience
- Shipped over 10 features across all API products
- Built and launched a robust funds transfer API from scratch in under 3 months
Product Marketing Strategy for Nexford University
Developed and executed a marketing strategy to address learner churn in the Nigerian market, resulting in reduced churn, improved satisfaction, and enhanced feedback collection.
Challenge: As the first Product Marketing hire, I needed to tackle high learner churn in the Nigerian market, where most learners discontinued their studies and payments after a few months.
Solution: My team introduced live physical orientation sessions at community spaces in Lagos and Abuja, which I successfully led, to foster engagement and connection. Additionally, I coordinated and led the livestreaming of the 2023 Nigerian graduation, amplifying our reach.
- Reduced learner churn in the Nigerian market through impactful orientation sessions in Lagos and Abuja
- Improved general learner satisfaction, leading to more consistent survey feedback
- Livestreamed the 2023 Nigerian graduation, reaching thousands of viewers on YouTube
Research Product Development at Versus Africa
Enhanced consumer insights and product reach by leveraging short surveys, push notifications, and strategic community engagement.
Challenge: Needed to optimize research product utilizing listen and ask methodology to gather consumer insights more effectively.
Solution: Hosted a Global Product Hunt meetup in Lagos to showcase the product, worked on sentiment data training for our NLP engine, and streamlined product communication with updated FAQs.
- Hosted a Global Product Hunt meetup in Lagos, reaching over 100 passionate tech enthusiasts
- Worked on sentiment data training, tagging mentions across multiple sources to enhance our NLP engine
- Created and updated comprehensive FAQs for four product categories in less than a month
Payment Gateway at Hydrogenpay
The gateway had multiple issues affecting transaction success. I implemented a solid dynamic routing engine, alongside reconciliation and features like sub accounts.
Challenge: High transaction drop-offs due to single-point payment processor downtimes and lack of automated reconciliation across multiple payment channels, leading to merchant dissatisfaction.
Solution: Designed and implemented an intelligent multi-switch dynamic routing engine, automatic instant webhook reconciliations, split payment settlements, and virtual merchant sub-accounts.
- Achieved a 99.4% payment gateway uptime and transaction reliability rate
- Reduced merchant settlement reconciliation discrepancies by over 80%
- Shipped automated sub-account splitting for multi-vendor marketplaces
- Significantly boosted merchant satisfaction and payment volume retention
Donor Portal at Human Development Fund
Donor details were spread across multiple collection platforms. I implemented a single app that consolidates the donor experience and record.
Challenge: Donor details, recurring pledges, and tax receipts were fragmented across four legacy third-party platforms, causing administrative strain and donor drop-off.
Solution: Architected a unified donor portal with integrated multi-currency payment processors, centralized donation histories, automated tax statements, and real-time project impact tracking.
- Consolidated 4+ disparate donor portals into one seamless, unified web app
- Increased recurring donor retention by 35% within the first two quarters
- Instant automated generation of tax-deductible receipts and transparent project impact reports
- Saved administrative teams over 25 hours per week in manual reconciliation